The revenue generated by live music events in Italy in 2004 grew by 54.1% compared to the previous year, according to new figures.

The revenue generated by live music events in Italy in 2004 grew by 54.1% compared to the previous year, according to new figures.

Concert promoter representative body Assomusica says total income generated by live music events was slightly less than €155 million ($202 million) vs €94 million ($122 million) in 2003.

"There are number of factors which help explain this result. One is the 13% increase in average ticket price (to €25.28/$33 in 2004), another is the fact that several important concert promoters re-joined Assomusica in 2004," Assomusica's president Roberto Meglioli tells Billboard.biz. Three leading firms, Clear Channel, Barley Arts and Indipendente, left the organization in 2003, but returned in 2004, he explains. "Nevertheless there has been a marked increase in concert business in Italy, which we estimate at being at least 26% (growth)," adds Meglioli.

Assomusica's chief concern, however, is that Italy's live music scene is geographically unbalanced, with nearly 85% of concert revenue coming from the country's northern and central regions. "Two-thirds of the revenue came from just five cities, namely Milan, Rome, Verona, Bologna and Florence," says
Meglioli.

"Italy's live music scene is vibrant, but a lot still needs to be done," he adds. "Once again, we call upon the government to pass a music bill, which would make music a cultural and not a commercial activity, with the sales tax and other benefits that that would entail."

For several years, Italian music industry body FIMI has similarly called on the government to pass a music bill.

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