Apple Computer today dropped the introductory prices on its iPod Mini and iPod Photo portable music player lines, as the company announced changes to its overall iPod product lineup. Apple also introd

Apple Computer today dropped the introductory prices on its iPod Mini and iPod Photo portable music player lines, as the company announced changes to its overall iPod product lineup. Apple also introduced updated versions of both the Mini and Photo devices.

The company is now offering two tiers for the iPod Mini: a 4GB player at $199, and a new 6GB player at $249.

The move is designed to challenge Apple's competitors on both pricing and capacity. Apple previously sold only the 4GB Mini player, at $249. The company believes it can drive even greater sales of the iPod Mini with a sub-$200 offer -- a first for Apple in the hard-drive player space.

Meanwhile, with the 6GB model, Apple one-ups its competition on storage capacity of players in its class. The standard capacity of "mini" players from Apple's rivals is 5GB.

Additionally, Apple has unveiled a slimmer, cheaper incarnation of the iPod Photo: a 30GB player for $349. The company is also dropping the price of its 60GB model to $449 from $599.

With the new iPod Photo, Apple is eliminating both the 40GB white iPod, which cost $399, and the 40GB iPod Photo, which cost $499.

The company continues to sell its standard 20GB white iPod for $299.

Questions? Comments? Let us know: @billboardbiz

Print