Virgin Entertainment Group has revealed plans to open its West Coast flagship store in Hollywood, Calif., just a few days after the roof collapsed on the company's Burbank location.

Virgin Entertainment Group has revealed plans to open its West Coast flagship store in Hollywood, Calif., just a few days after the roof collapsed on the company's Burbank location.

The flagship outlet, which will be the 250th Megastore worldwide, will be located at the landmark corner of Hollywood Boulevard and Highland, between Grauman's Chinese Theatre and the Kodak Theatre. It is slated to open in the fall. In addition to music, film, books and games, it will offer electronics, apparel and related merchandise.

The new store will draw on design elements incorporated at the company's refurbished San Francisco location. The San Francisco redesign, unveiled in December 2003, has a strong focus on "lifestyle" products, with music accounting for about half of the floor space. It also includes "experiential" features such as interactive kiosks that offer promotional downloads and samples from most titles sold at the store.

The news comes as the Burbank outlet remains shuttered for an indeterminate amount of time. The store's roof collapsed after a major downpour Feb. 19-20.

"The drains outside the stores on the street back up, so the drains on our roof backed up, which created a swimming pool up there," VEG CEO Simon Wright reports. Eventually, the pool became so heavy that the roof collapsed, dumping water into the store. While some shoppers were in the aisles, no one was hurt, Wright says.

"It's a good store for us, so we might use the opportunity to talk to the landlord about changing what form the store could open in again," he adds. "Given our commitment to the Los Angeles market, we are more than keen to get it open."

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