Phil Fuemana, founder of New Zealand record company Urban Pasifika Records, died at his home in South Auckland on Feb. 28 after a heart attack. He was 41.

Phil Fuemana, founder of New Zealand record company Urban Pasifika Records, died at his home in South Auckland on Feb. 28 after a heart attack. He was 41.

The label, established in 1990, launched a number of hip-hop, soul and reggae bands. The biggest of these was OMC (Otara Millionaire's Club), which included his younger brother Pauly Fuemana. OMC's 1996 single "How Bizarre" sold 1 million units and topped the charts in eight countries, according to Universal Music, which distributed the record.

Fuemana believed that the disadvantaged suburb of Otara where he grew up was the center of the country's hip-hop culture, and he had intended to make a movie about its music scene. "We are the future of the international hip-hop sound, the Pacific element gives our music a distinctive edge," he told Billboard in 2000.

The label also released the "Proud" (1994) and "Gifted And Maori" (2003) compilations, which featured underground acts.