Promoter moves from Mean Fiddler.

Veteran U.K. promoter Rob Hallett has been named senior VP of international for AEG Live, Billboard.biz has learned.

Hallett joins AEG Live from the Mean Fiddler Group, where he was head of music and board director. Prior to that, he worked for 10 years as an agent and promoter with Barrie Marshall at Marshall Arts Ltd.

In his newly created position, Hallett will oversee development and implementation of AEG Live's international business strategies. He will also handle day-to-day supervision of all international touring activities, including talent acquisition, booking, promotion and publicity. Additionally, Hallett will be part of the development team creating new arenas and other concert venues throughout Europe, including projects under way in London and Berlin.

He will report to president/CEO Randy Phillips and is based at AEG Live's recently opened international headquarters in London.

"We need Rob for a number of reasons," says Phillips. "We're in the real-estate development business over there, and we needed a guy who knows the live entertainment business. On the other hand, artists are always asking us for international tours, not just North America, so we need someone on the ground in Europe."

The appointment of Hallett gives Los Angeles-based AEG Live a boost in its efforts to produce tours in Europe. The company, which has quickly emerged as a leading tour producer, last year handled North American outings by Prince, Usher, Kenny Chesney and Rod Stewart.

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