Universal Music Canada has formed a partnership with Bell Canada to deliver ringtones and a caller ringtune service to the telecom company's customers.

Universal Music Canada has formed a partnership with Bell Canada to deliver master ringtones and ringtunes to the telecom company's customers.

The ringtunes service -- which allows customers to play music clips for callers, rather than the traditional ring sound -- goes live this week. At launch, the service will offer clips from 150 Universal tracks, as well as celebrity greetings.

Bell Mobility will roll out its ringtone service in the spring 2005 with repertoire based on more than 500 tracks from Universal.