In a move designed to take advantage of the demand for family fare on DVD, Universal Pictures has tapped home video veteran Glenn Ross to head the newly created Universal Studios Home Entertainment Fa

(The Hollywood Reporter) -- In a move designed to take advantage of the demand for family fare on DVD, Universal Pictures has tapped home video veteran Glenn Ross to head the newly created Universal Studios Home Entertainment Family Productions unit, USHE president Craig Kornblau said.

"With an estimated 70 million households in the U.S. buying and renting family oriented DVDs -- be they live-action or animated -- it only makes sense for us to develop a production and acquisitions unit with a singular focus on family entertainment," Kornblau said.

Ross, former president of Lions Gate Family Home Entertainment, said the new unit will seek to acquire animated and live-action films and television series, as well as producing content for DVD, television and emerging portable delivery systems like PDAs.

As part of the restructuring, Universal Worldwide Home Entertainment Productions will fold, and its chief executive, Louis Feola, will aid Ross in the transition. Feola had announced that he would be leaving the studio in August in order to pursue other interests. Robert Rudin, executive VP Universal Worldwide Home Entertainment, also will "transition out" of his post as the new family unit takes over, Kornblau said.

A restructured Universal Cartoon Studios will now report to Ross and the London-based Universal Pictures Visual Programming president Hugh Rees-Parnall will now report to Universal Pictures International president Pete Smith. Ross and Smith will report to Kornblau.

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