Swisscom, Switzerland's top telecommunications group, said it would launch its first TV offering via its phone lines beginning March 3.

(The Hollywood Reporter) -- Swisscom, Switzerland's top telecommunications group, said it would launch its first TV offering via its phone lines beginning March 3.

Like U.S. telecom firms, European operators like Swisscom have looked at video services as a growth opportunity in their competition with cable operators.

The launch of Swisscom's Bluewin TV 300 comes after a three-month trial. The firm plans to add a video service over high-speed Internet connections during the second half of the year.