Recently established trade body the European Live Music Forum has appointed Peter Jenner as its inaugural chairman.

Recently established trade body the European Live Music Forum has appointed Peter Jenner as its inaugural chairman.

The veteran artist manager was voted in by the association's members during its March 10 inaugural assembly in London. The ELMF firmed up its structure and constitution at the meeting.

Joining Jenner on the executive board of the ELMF is vice chairman Hans Hjorth, managing director of Sweden's Falun Folkmusik Festival, and a broad spectrum of leaders from the European live business.

During his career, Jenner has managed Pink Floyd, the Clash and Disposable Heroes of Hiphoprisy, among others. He is currently secretary general of the International Music Managers Forum and helms the London-based firm Sincere Management, whose client roster includes singer/songwriter Billy Bragg and jazz vocalist Sarah Jane Morris.

Among the ELMF's chief ambitions is building a continuous dialog with European legislators and boosting the profile of the sector within the European Union. "We strongly feel that the European live sector is not adequately represented at the moment," Jenner tells Billboard.biz. He says the new body will be a "powerful forum for exchanging ideas ... lobbying for change and improvements."

The ELMF formed in January with an announcement at the annual Eurosonic/Noorderslag Festival in Groningen, the Netherlands. The ELMF currently has 16 members, including the IMMF, the U.K.'s National Arena Assn., Dutch music foundation Conamus and European festival body Yourope.