Ed Rubinstein will step down in the coming days as executive director of the 15,000-seat BI-LO Center in Greenville, S.C.

Ed Rubinstein will step down in the coming days as executive director of the 15,000-seat BI-LO Center in Greenville, S.C. Following his exit, Rubinstein will take up a new role as one of 13 investors that bought the arena's East Coast Hockey League team, the Greenville Grrrowl.

Rubinstein has a five-year contract to be operations director of Greenville Sports and Arena, the group that bought the Grrrowl from its owner (and developer of the BI-LO Center) Carl Scheer. Rubenstein will retain an office at the arena.

Center Plate has a contract to manage the BI-LO Center until 2013. After that point, GSA will either manager the arena, re-sign with Center Plate, or go with another management company.

Under Rubinstein's leadership, Greenville has become a solid feature of the touring landscape after opening in 1998 with back-to-back shows by Janet Jackson and Pearl Jam. Other acts booked to play the arena include Eric Clapton, Dixie Chicks, the Eagles, Usher, Aerosmith, Cher, Britney Spears, Backstreet Boys, 'N Sync and Kiss.

"This opportunity came along and I felt it made sense for me," says Rubinstein. "I will miss the arena business, but I won't be far from it.