Mobile music recognition firm Shazam Entertainment has appointed telecoms veteran Andrew Fisher as CEO. He replaces former CEO Jerry Roest, who left the company last October.

Mobile music recognition firm Shazam Entertainment has appointed telecoms veteran Andrew Fisher as CEO. He replaces former CEO Jerry Roest, who left the company last October.

Fisher joins London-based Shazam from Internet and wireless technology firm InfoSpace Inc, where he was responsible for establishing its European division six years ago. During his tenure as European managing director, Fisher liaised with clients including cell-phone carriers Virgin Mobile and Vodafone, music publication NME and independent dance music group Ministry of Sound.

At Shazam, Fisher will oversee the growth of its business internationally and will focus on developing the firm's relationships with operators, handset manufacturers, record labels and investors.

"I see Shazam as a roaming point of sale for music and we want to make the user experience more seamless," Fisher tells Billboard.biz. "It can even tell you what music is being played at a night club and enable you to buy the album at 2 o'clock in the morning."

Shazam's patented music-recognition technology allows users to identify a song and its artist by "tagging" an audio sample with a mobile-phone handset. After dialing Shazam's four-digit number, the service responds with a message containing the title's details.

Separately, Shazam has teamed with Motorola to develop software that enables consumers to use the song-identification system at the touch of a single button. The software will come pre-installed in selected Motorola handsets.

Since going live in Britain in August 2002, Shazam has rolled out its music recognition service in 16 territories throughout Europe, the United States and Asia. In the United Kingdom alone, consumers have "tagged" more than 5.5 million tracks, says a spokesperson.