Sony BMG has announced that its classical music division will be called Sony BMG Masterworks. Led by president Gilbert Hetherwick, the new division comprises the RCA Red Seal, Sony Classical, Deutsche

Sony BMG has announced that its classical music division will be called Sony BMG Masterworks. Led by president Gilbert Hetherwick, the new division comprises the RCA Red Seal, Sony Classical, Deutsche Harmonia Mundi and Arte Nova labels. Sony BMG Masterworks will also steward the combined Sony BMG Broadway catalog and will record cast recordings and orchestral film scores.

The division's name harkens back to the Masterworks label, whose legendary archives -- along with those of a former rival, the equally esteemed RCA -- comprise a large part of the new company's vaults. "Our focus will be on real, traditional classical music, while reaching as broad an audience as possible," Hetherwick tells Billboard.biz.

Hetherwick says this commitment to core classical music will extend to the company's front-line artist roster as well to its planned reissues program. He adds that the company hopes to make archival Sony BMG Masterworks recordings available to consumers as downloads; in the meantime, he plans to greatly expand the number of reissues released each year.

Hetherwick also announced the appointment of several senior members of the company's global management team, all of whom will report directly to him.

David Lai, most recently VP of A&R administration at Sony Music, is named senior VP of A&R and operations at Masterworks. Michael Bruggemann, who was director of classical marketing at Sony Music Germany, is named VP of Masterworks Europe, based in Berlin.

Steve Schoen, former senior director of Sony Classical, is named VP of sales. Former Sony Classical VP of marketing Faye Perkins takes the same role at Masterworks. And Michelle Errante, who was VP of catalog marketing at Sony Classical, is named VP of classical marketing and catalog development.

All but Bruggemann are based in New York.