Sony BMG has announced that its classical music division will be called Sony BMG Masterworks.

NEW YORK -- Sony BMG has announced that its classical music division will be called Sony BMG Masterworks.

Led by president Gilbert Hetherwick, the new division comprises the RCA Red Seal, Sony Classical, Deutsche Harmonia Mundi and Arte Nova labels. Sony BMG Masterworks will also steward the combined Sony BMG Broadway catalog and will record cast recordings and orchestral film scores.

The division's name harkens back to the Masterworks label, whose legendary archives -- along with those of a former rival, the equally esteemed RCA -- comprise a large part of the new company's vaults. "Our focus will be on real, traditional classical music, while reaching as broad an audience as possible," Hetherwick tells ELW.

Hetherwick says this commitment to core classical music will extend to the company's front-line artist roster as well to its planned reissues program. He adds that the company hopes to make archival Sony BMG Masterworks recordings available to consumers as downloads; in the meantime, he plans to greatly expand the number of reissues released each year.