Major links with local digital distributor R2G.
Universal Music Publishing has signed an agreement with Beijing-based digital-distribution platform R2G.
In its first deal with a major international company, R2G will help register UMP's catalog to control piracy, track sales via legitimate download sites and monitor market trends.
"We are excited to work with R2G to address the problem of piracy in China," says Tony Yapp, UMP's Hong Kong-based regional director, in a statement. "R2G presents one of the first real solutions in China that can enable a comprehensive legitimate digital-music marketplace. By providing the data we need, we can provide more content from our music library for consumers to enjoy, yet our writers and publishers are able to receive true and accurate royalty collections."
R2G obtains licensed digital content -- including full-length songs and mobile products such as ringtones -- from content providers and distributes it to legitimate download sites. The company, established in July 2003, has signed deals with more than 15 labels and artists in China.
R2G business-development director Mathew Daniel says R2G also functions as a billing and auditing agency to ensure that revenues are ultimately allocated to copyright owners.