British classified advertisement publication Loot has partnered with digital music service Wippit to launch a download store.

British classified advertisement publication Loot has partnered with digital music service Wippit to launch a download store.

Wippit will power the "Loot Tunes" online store, which will target readers of the publication and its affiliated Web site.

Loot's national circulation tops 105,000, with 12 editions printed every week. Its online brand Loot.com claims more than 19 million page impressions a month and over 635,000 unique users.

The service launches with single downloads priced from £0.29 ($0.55) and an offer of three chart albums for £20 ($38). Customers can choose to pay via credit card or SMS. Titles from Robbie Williams, OutKast, Franz Ferdinand and Justin Timberlake are among the available repertoire.

"Loot's profile as a destination for bargain hunters is a good fit with Wippit's product offering," comments Wippit CEO and founder Paul Myers.

Last week, Wippit announced it would enter into the movie download market, offering films from £0.99 ($1.89). The Wippit Movies service is expected to go live this summer.

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