Veteran EMI executive Mark Collen has been elevated to helm a new label group within the major's U.K. business.

Veteran EMI executive Mark Collen has been elevated to helm a new label group within the major's U.K. business.

As senior VP, EMI Music U.K., Collen is tasked with developing the firm's roster in the pop, mainstream, MOR and crossover classical genres.

The Innocent and EMI Liberty labels form part of the new label group.

Moreover, Collen will assume responsibility for EMI Classics U.K. from managing director Barry McCann, who will depart from EMI in June after 30 years' service. Following his exit, McCann will take up an A&R consultancy role, according to EMI in a statement. He will continue in his role as co-chairman of the annual Classical Brit Awards.

"Mark's experience, in both running a U.K. label and in the global marketing of major artist projects, makes him the ideal person for building this new area in our business,” comments EMI Music U.K. & Ireland chairman/CEO Tony Wadsworth, to whom Collen reports.

For the past three years, Collen has served as senior VP global marketing with responsibility for the worldwide marketing of Capitol Music artists, including Coldplay, Norah Jones and Robbie Williams.

Prior to that, he held various posts within EMI Music U.K., including MD of EMI:Chrysalis, now known as EMI Records.