Universal Studios Home Entertainment (USHE) has named Jeff Herrera to the newly created position of VP of multicultural marketing. Herrera will be in charge of implementing marketing strategies aime

Universal Studios Home Entertainment (USHE) has named Jeff Herrera to the newly created position of VP of multicultural marketing.

Herrera will be in charge of implementing marketing strategies aimed specifically toward Latinos, African-Americans and other ethnic groups.

He was previously VP of retail marketing for the company. He also worked as VP of partnership and new product development at Visa USA.

Herrera reports to USHE executive VP of marketing Ken Graffeo in Los Angeles.