EMI has become the third major label to strike a deal with Snocap, the new copyright management and peer-to-peer filtering service from Napster founder Shawn Fanning. EMI's deal allows Snocap to fing
EMI has become the third major label to strike a deal with Snocap, the new copyright management and peer-to-peer filtering service from Napster founder Shawn Fanning. EMI's deal allows Snocap to fingerprint its catalog and ensure that its copyrights aren't illegally swapped on P2P networks that employ the technology.
The technology helps guide P2P network users toward commercially licensed content registered with Snocap, and blocks them from distributing or accessing unlicensed or unrecognized files. It also aims to grow content catalogs by capturing digital "fingerprints" of live, rare and unreleased works that users are attempting to share, and reporting the results to content owners. The goal is to help labels and prioritize what music they should be clearing for sale.
Says David Munns, Chairman and CEO EMI Music North America: "This sends a signal to music industry critics who claim we are technophobic. If anything, we are embracing technologies like SNOCAP, which allow the P2P community to share music legally. It's a big step forward for fans, artists and copyright owners."
San Francisco based Snocap also has deals with Sony BMG and Universal Music Group
To date, only P2P service Mashboxx has publicly announced its intention to use Snocap, but the company says it is pursuing all other online services while it continues working to secure additional label licensing deals.