Academy shifts awards show to Univision.
After airing every year on CBS since its inception, the Latin Grammy Award telecast is moving to the Univision Network, beginning this fall, Billboard has learned.
The shift by the Latin Academy of Recording Arts & Sciences from CBS to Univision follows years of lukewarm ratings. Those numbers hit bottom with the 2004 Latin Grammys, which garnered a rating of 2.4 and were watched by 3.3 million viewers, according to Nielsen Media Research. In contrast, the February edition of Univision’s Premio Lo Nuestro was watched by 6.3 million viewers, according to Nielsen. The three-hour show delivered more 18-34 year old total viewers for its time slot—Hispanic and non-Hispanic—than ABC and Fox.
Despite the ratings, the Latin Grammys’ shift out of CBS caught many by surprise, as the show has long prided itself on the fact that it highlighted Spanish language music on a mainstream network. The network is not the only change for the upcoming sixth-annual Latin Grammys. The awards will also move from their traditional early September date to Nov. 3. A host city has not been determined yet.