Media shared through consumer electronics.

Royal Philips Electronics and Microsoft Corp. revealed a multi-tier series of agreements designed to make the sharing of digital entertainment media across different consumer electronic devices easier.

Under one agreement, Philips will support Microsoft's Windows audio, video and digital rights management technologies in its line of Nexperia multimedia chips. These semiconductors are used in various Philips brand digital media receivers, personal video recorders, audio devices, set-top boxes and video phones. Philips expects to include the technology in future i-care entertainment systems and next-gen digital TV systems as well.

In addition, Philips will add Windows Media software to its multimedia devices and will join Microsoft's Plays For Sure content verification program.

"The Internet is becoming increasingly vital as a means of multimedia content distribution," says Frans van Houten, Philips Semiconductors' president and CEO. "By supporting Windows Media technology in our designs, we're opening up additional opportunities for our customers to offer a seamless user experience from the Internet and the PC to consumer electronics devices."