Deal covers worldwide distribution, marketing.

The Orchard has inked an exclusive worldwide digital distribution and marketing deal with Shanachie Entertainment, Billboard has learned.

The Orchard will distribute Shanachie’s catalog through online retailers like iTunes, eMusic, Napster, MSN, MusicMatch, Real/Rhapsody, and Yahoo. The Orchard also has mobile distribution deals with Sprint, Dwango Wireless, Zingy, 9 Squared, HIFI Ringtones, IAM Mobile, Securycast, Arvato Mobile and Hudson Soft.

Shanachie is home to artists from a wide range of genres including Jazz acts Kim Waters and Chuck Loeb, reggae artists Augustus Pablo and Black Uhuru, African trumpeter Hugh Masekela, the late Pakistani superstar Nusrat Fateh Ali Khan, and bluegrass legends The Stanley Brothers.