Univision Communications announced May 16 the launch of Univision Home Entertainment and a new DVD label, Unicine.


LOS ANGELES -- Univision Communications announced May 16 the launch of Univision Home Entertainment and a new DVD label, Unicine.

Unicine releases will be culled from Univision Television Networks' Spanish-language movie library. Titles will be distributed and marketed by Ventura Entertainment's Studio Latino division.

The label's first releases are due May 24. The titles, a mix of drama, action and comedy, include "La Diosa del Puerto, " "Corazón de Tequila" and "Sinaloa." None of the titles have been released on DVD in the United States.

The Los Angeles-based Univision Home Entertainment will be headed by Univision Television Group president Michael Wortsman.

The launch of the division is based on growing demand for Spanish-language DVDs, according to a company statement. Hispanic Americans are about 14% of the total U.S. population, and only 1% of DVDs sold in the United States last year were in Spanish.