Producers of Tony Hawk's Boom Boom HuckJam will roll out a third version of the pioneering extreme sports tour on June 17 in Spokane, Wash. It launched in 2002 as the brainchild of legendary skateboa
Producers of Tony Hawk’s Boom Boom HuckJam will roll out a third version of the pioneering extreme sports tour on June 17 in Spokane, Wash.
It launched in 2002 as the brainchild of legendary skateboarder Tony Hawk in association with his manager Jim Guerinot and SLAM Management. BBHJ drew more than 300,000 people in 24 cities nationwide in its first year. The arena event returned in 2003 and also drew well, but high production costs and promotional challenges kept the concept in the red for producers and some promoters.
Lowell MacGregor is the in-house executive producer of BBHJ. MacGregor says production was tweaked for efficiency this time around, replacing LED panels with screens and reducing lighting from three to two trucks. “The truth of it is, we didn’t streamline it that much, though we tried,” says MacGregor. “We ended up spending about $500,000 on new components. It’s like the most massive set-up in the world.”
Still, production has gone from 116 rigging points for arenas to 56, which should significantly lower manpower costs and load-in/load-out times.
“We tried to cut production down overall by 40% while maintaining the high level of professionalism and the excitement of the performance,” says MacGregor. Performers consist of professional skateboarders, BMX bikers and motocross bikes, along with DJ Aero.
This year, ticket prices range from $25-$85, with 50% of capacity at the lowest price tier.
“Parents who want to bring their kids down, sit right in the half-pipe and see the sweat on Tony Hawk’s face are going to pay a premium for that opportunity, $85,” says MacGregor. “But it’s only 10% of the salable capacity.”
Fox Cable Network action sport channel Fuel is the presenting sponsor, and McDonald’s, Powerade, Jeep, and Activision’s Fantastic 4 game are also on board.
Thirty cities are currently on the route, wrapping July 31 at the Pepsi Arena in Albany, N.Y. John Huie at CAA in Nashville is the responsible agent for BBHJ.