New web-based booking system launched May 1.

Philadelphia-based facility management firm SMG has launched a new system of regional booking managers to work with agents and promoters.

Under the new system, SMG has five U.S. regional booking managers. Bob Belber, GM of the Pepsi Arena in Albany, N.Y., will be responsible for the Northeastern U.S. Jerry Goldman, director of booking at the SBC Center San Antonio, Texas, the South and the Southeast U.S. Dan Spellens, director of theaters at the Long Beach (Calif.) Convention and Entertainment Center, the Western U.S. Bob Papke, current director of the Jacksonville (Fla.) Times Union Center for the Performing Arts, SMG-managed theaters. Phil Potter, director of booking and events services director for the Pershing Auditorium in Lincoln, Neb., tertiary markets.

SMG senior VP for sports and entertainment Mike Evans will oversee the booking of large arenas Nassau Coliseum in Uniondale, N.Y.; Mellon Arena in Pittsburgh; Nationwide Arena in Columbus, Ohio; Oakland (Calif.) Coliseum; and Office Depot Center in Sunrise, Fla.

The booking setup gives SMG a go-to person for agents and promoters based not only on region, but market size and venue type. It also streamlines internal communications, Evans says. "Seventy people on a conference call can get very unwieldy," he tells Billboard.biz. "This breaks things down into very distinct areas. And the faster you can get people information, the easier it is for them to make a decision."

On May 1, SMG launched a new proprietary web-based booking system, SMGBooking.com (Billboard, May 14).