Bob Geldof's vision of a poverty-awareness music event on a grander scale than Live Aid was unveiled today (May 31). On July 2, London, Philadelphia, Paris, Berlin and Rome will simultaneously host th

Bob Geldof's vision of a poverty-awareness music event on a grander scale than Live Aid was unveiled today (May 31). On July 2, London, Philadelphia, Paris, Berlin and Rome will simultaneously host the free Live 8 concerts, which Geldof says will "tilt the world" like the historic Live Aid concerts did 20 years earlier.

Performers include Paul McCartney, R.E.M. and U2 in London; Will Smith, Bon Jovi, Dave Matthews Band and Stevie Wonder in Philadelphia; Crosby, Stills and Nash, Lauren Hill and Brian Wilson in Berlin; Jamiroquai, Youssou N'Dour, Yannick Noah and Placebo in Paris; and Duran Duran and Tim McGraw in Rome.

Speaking at a media gathering in London to launch the project, Geldof clarified that the concerts were not intended to raise funds but rally attention to the "debt, aid and trade" issues currently blighting Africa.

"Here we are again," Geldof said. "(Live 8) is a unique opportunity for Britain to do something unparalleled in the world and at the beginning of the 21th century, and that is to tilt the world a little bit on its axis in favor of the poor."

He added, "What Live Aid did joyously, and enthusiastically, was open up the avenues of possibility. Live 8 invites you to walk down them."

Geldof was flanked today by collaborators from the original Live Aid, including artists Elton John and Midge Ure, current IFPI chairman/CEO John Kennedy and British promoter Harvey Goldsmith. John said to attendees, "I would go on a dangerous mission with Bob. I trust him with my life. He is an honorable, honorable man and I admire him so much for what he's doing here."

As previously reported, Live 8 is timed to coincide with the arrival of world leaders for the G8 summit, July 6-8 in Gleneagles, Scotland.

British state-owned broadcaster the BBC will host the worldwide telecast and co-ordinate feeds to local operators in various countries. AOL is in advanced talks to deliver the event and exclusive interactive material to the online audience.

Tickets will be allocated through competitions via various media points.

Geldof urged people to travel to Edinburgh, Scotland during the summit to show solidarity to the ongoing humanitarian crisis throughout the African continent.