Sony BMG Music Entertainment has filled the management void at the top of its German affiliate with the appointment of Edgar Berger as president of Sony BMG Germany, effective Sept. 1.


Sony BMG Music Entertainment has filled the management void at the top of its German affiliate with the appointment of Edgar Berger as president of Sony BMG Germany, effective Sept. 1.

Berger will have responsibility for domestic repertoire, international strategic marketing/media and catalog. These areas are currently overseen by Sony BMG Continental Europe president Maarten Steinkamp, who is acting chairman/CEO of Sony BMG Germany.

Berger, 38, is currently executive VP of German media group Bertelsmann AG. He will report to Steinkamp.

In the Spring of 2006, Berger will add stripes as CEO of the German company, assuming overall responsibility for its operations. Steinkamp will continue as chairman of the German company, transferring day-to-day activities to Berger.

Berger was head of Bertelsmann's Corporate Network since 2000, where he worked closely with the group's chairman/CEO Gunter Thielen and Bertelsmann chief creative officer/Sony BMG chairman Rolf Schmidt-Holtz. From 1994 to 2000, Berger served as a television reporter for IA-Television and RTL Television in Berlin.

"We have specifically looked for a candidate whose management experience comes from outside the music industry to help infuse our business with a fresh approach," Steinkamp said in a statement.

Separately, Ralf Schremper will take on the management of Bertelsmann's Corporate Network as senior VP, effective Sept. 1. Based in Hamburg, he will report to Schmidt-Holtz. He is currently VP corporate strategy and business development at Bertelsmann-owned media company RTL Group in Luxembourg. Corporate Network is Bertelsmann's division responsible for corporate synergies.

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