Canada's largest music retailer HMV Canada is pulling all Alanis Morissette's products from its shelves today (June 13). The move is in protest to a North American deal that gives Starbucks six-weeks
Canada's largest specialist music retailer HMV Canada is pulling all Alanis Morissette's products from its shelves today (June 13). The move is in protest to a North American deal that gives Starbucks six-weeks exclusive rights to sell her new Maverick album, an acoustic re-issue of her 1995 hit "Jagged Little Pill."
"As of June 13, HMV will be removing all Alanis products from our stores,
consistent with the views of the majority of our customers, and will be returning all Alanis product to the record company," says Toronto-based Humphrey Kadaner, president of the 102-store HMV Canada chain.
Morissette's album will be sold exclusively beginning today in Starbucks stores in North America -- including 4,400 stores in the United States and more than 400 outlets throughout Canada operated by Starbucks Coffee Canada, a wholly-owned subsidiary of Starbucks Company. After a six-week exclusive window has passed, the album will then be available at other retail stores.
Canada's music retail sector has long taken a hard stand against major artist exclusives at retail and will likely continue to oppose such U.S.-derived deals.
HMV Canada, Sunrise Records and Pindoff Record Sales pulled all Rolling
Stones products from stores in 2003 in protest to an exclusive arrangement the band made for its "Four Flicks" DVD with Future Shop/Best Buy. Last year, HMV and Pindoff pulled all Elton John product after the artist gave an exclusive deal for a four-DVD music set, "Dream Ticket," to the same company.
According to sources, Starbuck's Morrissette exclusive particularly angers HMV because it had supported the Canadian-born singer prior to her international breakthrough, when she recorded for MCA Canada in the early '90s.
As it did with the Rolling Stones and Elton John boycotts, HMV Canada conducted a survey of its consumers before coming to its decision to withdraw the Morrisette product. According to Kadaner, "The vast majority supported pulling Alanis' product from our stores."