OD2, the international subsidiary of Seattle-based digital music service provider Loudeye Corp., has entered the Greek market through a partnership with music retailer Virgin Megastores.

OD2, the international subsidiary of Seattle-based digital music service provider Loudeye Corp., has entered the Greek market through a partnership with music retailer Virgin Megastores.

The Greek-language Virginmegadownloads service goes live today (June 24) with a flexible payment model. Customers can download tracks for €0.79-0.99 ($0.95-1.19), and entire albums from €7.99 ($9.61). Tracks can be streamed for €0.01 ($0.01). More than 450,000 titles are available from the four majors and independent labels.

Customers can use both credit cards and branded pre-paid cards for any combination of downloaded and streamed tracks. Pre-paid cards are available in amounts of €5 ($6), €15 ($18), and €30 ($36).

"Our new service in Greece will be instrumental in giving the consumers what they want, when they want and at an affordable price package," comments Virgin Group chairman Richard Branson.

The pre-paid cards will initially be available from Virgin Megastores Hellas, the Virgin Group's Athens-based retail store, before rolling out to other stores. Vivere Entertainment owns the license rights to represent Virgin Megastores in Greece; the group operates 15 outlets across Greece.