Rock act Kiss' first official retail store KissWorld is holding a closing down sale before it ever opened for business. The store, planned to open November 2004, was a joint-venture between Kiss and M

Rock act Kiss' first official retail store KissWorld is holding a closing down sale before it ever opened for business. The store, planned to open November 2004, was a joint-venture between Kiss and Melbourne-based paper goods manufacturer, World of Stars.

The 10,000 square meter Melbourne store was to stock merchandise relating to the band and other music, sports, movie and television personalities. It was to include a museum of stage outfits, a cinema to show unreleased Kiss footage, a cafe and a wall of fame.

The directors of KissWorld, Peter Hoffmann and Robert Manuele, said, "It is devastating to see the project coming to an end, not only in terms of the financial loss to us but also the energy and passion that has gone into it." Hoffmann and Manuele did not discuss reasons for the venture's failure.

The sale will be stage at a warehouse in the suburb of Hallam and online at www.kissworld.net between June 22 and July 17. Items on display included Kiss guitars and surfboards, as well as a giant mural intended for the exterior of the store.

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