Continuing its aggressive licensing of media brand names, Sirius Satellite Radio has inked an agreement with BBC Radio International to broadcast the British network's modern music Radio 1 station.

Continuing its aggressive licensing of media brand names, Sirius Satellite Radio has inked an agreement with BBC Radio International to broadcast the British network's modern music Radio 1 station.

Long considered a benchmark for popular music in the U.K., Radio 1 joins the cavalcade of marquee talent that Sirius has signed, including Howard Stern, Eminem, Cousin Brucie, as well as the NFL, NHL, NBA and Air America.

BBC Radio 1 will be broadcast with a time-shift on Sirius, so that most Americans can enjoy the channel's lineup as it was intended – with Chris Moyles' "Breakfast Show" in the morning, Scott Mill's show in the afternoon, and kicking off the weekend with Pete Tong's Friday night "Essential Selection."

"Radio 1 is renowned for its support of up-and-coming British artists, and reflects the enormously vibrant British music scene in its daily programming and special events," said Scott Greenstein, Sirius president of entertainment and sports.

BBC Radio 1 plays a mix of current pop, rock, R&B and hip-hop music, and extensively covers music events taking place worldwide. It features exclusive interviews, as well as live performances and studio sets from some of the hottest artists on the international music scene. The station has a weekly audience of more than 12 million in the U.K.

Radio 1 will join the Sirius line-up later this summer.