DMDS, BDSRadio.com to be linked.
Musicrypt and Nielsen Broadcast Data Systems have entered a strategic relationship. Under the agreement, Musicrypt's secure digital delivery software, DMDS, will be linked to BDSRadio.com, and Nielsen BDS will make Musicrypt's DMDS available on the BDSRadio.com site throughout North America.
Programmers will now be able to access music distributed by DMDS' secure digital system through BDSRadio.com and will receive access to BDSRadio.com from the DMDS site. These links will enable radio broadcasters that license BDS Radio.com in North America to easily access DMDS.
"The opportunity for Nielsen BDS to join forces with Musicrypt with this expanded alliance adds tremendous value to both BDSRadio and to Musicrypt clients," says Mark Tindle, senior VP/GM of West Coast Nielsen music.
In December, Musicrypt entered an exclusive partnership with Billboard Radio Monitor to market and promote DMDS in America.