German superstar Herbert Groenemeyer has thrown his support behind the 2nd annual Popkomm Innovations in Music & Entertainment Awards. Groenemeyer has agreed to serve as patron of the event, which

German superstar Herbert Groenemeyer has thrown his support behind the 2nd annual Popkomm Innovations in Music & Entertainment Awards. Groenemeyer has agreed to serve as patron of the event, which is set for Sept. 14 during the Popkomm trade show in Berlin.

He also joins the awards' jury panel, alongside industry veteran Rupert Perry, Motor Music managing director Tim Renner, Assn. of Independent Music chairman/CEO Alison Wenham, and others.

The awards recognize individual and corporate leaders in bringing technology solutions to music artists and consumers. Five finalists will figure in each of three categories. It is a joint project of Popkomm GmbH and Gerd Leonhard, CEO of Swiss-American digital-music and media advisory agency ThinkAndLink.

Leonhard tells Billboard.biz that having Groenemeyer on board will help raise the profile of the IMEA. He adds that he is in discussions with several other high profile industry figures to join the jury.

Groenemeyer's latest album "Mensch" (Capitol) has broken a number of records since its September 2002 release. With more than 3.2 million units sold to date, "Mensch" is recognized as the best-selling German-language album ever recorded, according to the IFPI. It is also the best-selling record in the history of Germany's record industry, where it has qualified for nine platinum certifications.

Popkomm IMEA media partners include Billboard, Musically, Digital Media Wire, European Tech Wire and Musikmarkt.

Companies have until July 12 to submit their applications for the awards.