Kimberley Locke to promote Seven7 Jean.
Women's plus-size fashion retailer Lane Bryant has tapped "American Idol" finalist and Curb recording artist Kimberley Locke to help promote the plus-size Seven7 Jean Collection.
Currently available in select Lane Bryant stores and online (lanebryant.com), the Seven7 line will be sold in all Lane Bryant stores beginning July 10, which is also the launch of the ad campaign. The ads feature Locke and were lensed by Jeff Bark.
In addition to in-store posters and online banners, Locke's image will appear in direct mail brochures and in ads in upcoming issues of Glamour, Essence, O-The Oprah Magazine and In Style.
Locke is scheduled to make her first Lane Bryant appearance July 3 in the retailer's booth at the Essence Music Festival in New Orleans (July 1-3). On July 17, she commences, in Los Angeles, a seven-city tour of Lane Bryant stores. This trek encompasses in-store meet-and-greets and performances.