TiVo named industry veteran Tom Rogers its president/CEO, replacing the company's co-founder Mike Ramsay effective July 1.

(The Hollywood Reporter) -- TiVo named industry veteran Tom Rogers its president/CEO, replacing the company's co-founder Mike Ramsay effective July 1.

Rogers has been involved with Alviso, Calif.-based TiVo for some time, joining its board in 1999 and serving as vice chairman of the board since September 2003.

Rogers was CEO of media company Primedia until 2003, when insiders say a disagreement with the board, at the same time as a plunging stock price, led to his resignation. Before that, he was president of NBC Cable and executive VP at NBC, where he is said to have spearheaded the creation of CNBC and MSNBC and started NBC's first investment in TiVo in 1999.

He also is credited with being one of the key reasons TiVo struck a recent distribution deal with the largest cable operator in the United States, Comcast. In March, TiVo signed a deal to market a version of its product to Comcast customers by late next year, with TiVo offering technology that can be incorporated into Comcast's existing network. At that time, Rogers said the Comcast deal could help "open doors to the rest of the industry."

Ramsay announced his intention to leave as CEO in January; he co-founded the company in 1997. He will continue to serve on TiVo's board.