Estimated at 500% of typical Fourth of July weekend.
A special lawn ticket discount promotion by Clear Channel Music Group over the holiday weekend in support of Live 8 was a huge success, according to CCMG chairman Michael Rapino.
For the holiday weekend only--July 2 through July 4--a limited number of lawn seats for some 400 shows at CCMG amphitheaters, including such concerts as Coldplay, Tom Petty & the Heartbreakers, Eminem/50 Cent and Duran Duran, were available for $18 (Billboard, June 29). Rapino, still in London following the Live 8 show at Hyde Park, tells Billboard.biz that sales over the weekend were estimated at more than "500% of what a typical Fourth of July weekend would be."
The promotion included reduced convenience charges, waived venue charges and proceeds from tickets sold over the weekend were donated to Live 8, although exact figures were not disclosed. Additionally, fans who purchased the discounted tickets received white "One" wristbands, like the ones seen on performers at Live 8, supporting Bob Geldof's one.org and Long Walk to Justice.
CCMG produced the London Live 8 show for U.K. promoter Harvey Goldsmith, under the direction of CCMG/UK festival director Stuart Galbreath. Larry Magid, president of CCMG division Electric Factory Concerts, oversaw the Philadelphia concerts. Magid also produced the Live Aid concert in Philadelphia 20 years ago.
Calling Live 8 "the greatest event in live music history," Rapino, commenting on the show's success, added "it sounds like Bob [Geldof] achieved his goal of gaining global support and awareness."