Film/TV director starts immediately.

In keeping with its plan to create a diverse range of original programming, BET has named noted film and television director Reginald Hudlin as its new president of entertainment.

As the cable network's chief programming executive, Hudlin will oversee music, entertainment, specials, sports, news and public affairs, film and program acquisitions, home entertainment and programming development. He starts his new post immediately and will divide his time between BET's Washington, D.C. headquarters and Los Angeles and New York offices.

Hudlin and brother Warrington established their pioneering status in the black film industry with the 1990 comedy "House Party." Additional Hudlin producer/director film credits include "Boomerang," "The Great White Hype" and the animated feature, "Bebe's Kids."

On the television side, Hudlin's resume includes HBO's "Cosmic Slop" and Fox's "The Bernie Mac Show." This fall, he will direct comedian Chris Rock in his new show, "Everybody Hates Chris." The series will air on UPN, BET's sister Viacom channel.

Hudlin will also act as executive producer on the animated version of the comic strip "The Boondocks," slated for a November debut on the Cartoon Network.

"There is no media property with greater growth potential than BET," said Hudlin in a statement.

Currently celebrating its 25th anniversary, BET announced Debra L. Lee's appointment as president/CEO last month. She succeeds founder Robert Johnson.

The network's current slate of programming includes "106 & Park," "College Hill" and "Blowin' Up!: Fatty Koo." Joining the lineup this fall are "Ultimate Hustler," a business mogul-themed program featuring hip-hop entrepreneur Damon Dash, and the makeover show "Remixed."