Tournament to take place Aug. 25-27.

The Las Vegas Convention and Visitors Authority and Clear Channel Entertainment Properties are partnering for the second annual Vegas Rock Star Poker Tournament and Sweepstakes.

The tournament, taking place Aug. 25-27 at the Palms Casino Resort in Las Vegas, will feature musical guests Gene Simmons, Dave Navarro and Jerry Cantrell from Alice in Chains.

The three artists will play in the tournament alongside 24 contest winners, who will earn their spot through radio promotions in New York, Chicago, Houston, Phoenix, Los Angeles and San Francisco, by entering their name at vegasrockstarpoker.com or by winning contests through event sponsors Albertson's and Michelob Amber Bock. Footage from the event is expected to be featured in Simmons' fall A&E special "Family Jewels."

Michael McGaw, managing director of CCEP, tells Billboard.biz that he hopes the tournament will become an annual event.

Prior to the tournament, winners will get a poker tutorial by expert Phil Gordon and a private meet and greet with the musicians. An after-party will be held at the Real World Suite at the Palms.