Ruffino joins team, most recently with New Era.

John Ruffino has joined Red Mountain Entertainment, Inc., as one of four partners at the concert and event promotion company based in Birmingham, Ala.

Formed last month, Red Mountain promotes concerts, buys talent and produces events for corporate clients. The company also consults with, develops and produces programming for festivals, venues and other entertainment events throughout the Southeast.

At Red Mountain Ruffino joins former partner Gary Weinberger. The two were partners at New Era Promotions which programmed and operated the Oak Mountain Amphitheatre in nearby Pelham, Ala. (now known as Verizon Wireless Music Center). New Era was sold to SFX in 2000 which was later purchased as part of the Clear Channel acquisition.

Both Weinberger and Ruffino worked for Clear Channel Entertainment since 2000; Weinberger left CCE May 23, Ruffino a month later.

Weinberger has been promoting concerts and producing events in Alabama, Mississippi and on the Gulf Coast since 1979.

Ruffino, the son of legendary and now-retired Alabama promoter Tony Ruffino, began his career in the music business at New Era in 1990.

Weinberger tells Billboard.biz that the first concert on the books for Red Mountain is an upcoming Jesse McCartney date at the Alabama Theatre in Birmingham. "We plan to promote concerts in all size venues throughout Alabama, Mississippi and the Gulf Coast," he says.

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