Carrie Underwood is the latest "American Idol" graduate to enter the world of branded entertainment. Weeks after Underwood was crowned the winner of the hit show's fourth season, she signed on as the

Carrie Underwood is the latest "American Idol" graduate to enter the world of branded entertainment. Weeks after Underwood was crowned the winner of the hit show's fourth season, she signed on as the latest spokesmodel for fashion brand Skechers. Read Michael Paoletta's column.

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