BoxOffice365, described as United Kingdom's first around-the-clock video download service, unveiled its soft launch last night (Aug. 2) with plans to go fully commercial by the end of September.

BoxOffice365, described as United Kingdom's first around-the-clock video download service, unveiled its soft launch last night (Aug. 2) with plans to go fully commercial by the end of September.

Operated by privately owned firm the British Internet Broadcasting Co., the Internet-delivered BoxOffice365 has already clinched deals with Universal Music U.K., Sanctuary Group and V2 for music video content.

According to BiBC managing director Paul Hague, the company currently has access to 600 hours of music videos and plans to start offering downloadable movie DVDs by the time of its full commercial launch.

Copyright in the content is protected by Microsoft Corp.'s Windows Media Center digital rights management, which allows for only one back-up copy that cannot be played offline.

London-based BiBC has agreements for worldwide online distribution for a majority of the content, Hague adds. Future plans include adding copyrighted peer-to-peer file-sharing capabilities and download to mobile handsets.