The 2,100-capacity Nokia Theatre Times Square, AEG's newest concert venue, will open in September. Tickets for many shows are already set to go on sale Aug. 12. The venue is being developed and operat
The 2,100-capacity Nokia Theatre Times Square, AEG's newest concert venue, will open in September. Tickets for many shows are already set to go on sale Aug. 12.
The venue is being developed and operated by AEG subsidiary AEG Live, who spent nearly $21 million renovating the old Loews Theatre at 1515 Broadway in Times Square.
The debut lineup includes Social Distortion (Oct. 1-5), Nickel Creek (Oct. 7), Steve Winwood (Oct. 10), Danzig (Oct. 17), Norm MacDonald (Oct. 20), Les Claypool (Oct. 21), Rusted Root (Oct. 22), Slipknot (Oct. 30-Nov. 1), Hanson (Nov. 2), Switchfoot (Nov. 3), Simple Plan (Nov. 8-9), Bauhaus (Nov. 11-12), Pat Green/Dierks Bentley/Cross Canadian Ragweed (Nov. 14), Coheed and Cambria (Nov. 16-17), Guster (Nov. 18-19), the Meters (Nov. 25), Donovan (Dec. 1), Rick Springfield (Dec. 2), and Brad Paisley with Sara Evans and Sugarland (Dec. 7).
In an earlier interview, AEG CEO Tim Leiweke told Billboard.biz building such theaters was a high priority "simply because if you look at the music business, there aren't a lot of new artists that can fill up an arena. Realistically, some of the best music today is [by] people like Norah Jones or Alicia Keys that are more suited for the intimacy of a 6,000- to 7,000-seat theater. So we are clearly focused on trying to build these, and that's going to continue to be a high priority for our company."
Designer David Rockwell and the Rockwell Group are the architects and designers of Nokia Theatre Times Square. The auditorium will feature two VIP mezzanines with lounge seating, a state of the art in-house lighting system and an in-house sound system by JBL. Backstage there will be luxury dressing room suites with full bathrooms including showers, flat-screen TV's and wireless Internet capabilities for band and crew. There will also be a green room that will be able to seat 30 band, crew and VIP’s, a warming pantry that will tailor to the artists specific catering and cooking needs.
The Nokia Theatre Times Square marquee is an 85 foot long LED, high definition screen, capable of displaying both live and digital video. It is one of the largest marquees on Broadway, directly connected to the MTV marquee and is manufactured by Mitsubishi. It will have interactive text messaging capabilities with the fans and live events will be able to be broadcast live from the stage directly to the marquee in real time.
Distributed throughout the venue will be five media panels that will terminate at the marquee, allowing electronic media outlets to plug directly into the marquee to access live footage from inside the theatre. The theatre is also wired directly to the MTV studios.
The Nokia Theatre Times Square is a further expansion of the existing relationship between Nokia and AEG. The partnership already encompasses Nokia Theatre Los Angeles, a recently announced 7,000-seat theater in an AEG -developed sports & entertainment district in downtown Los Angeles, Club Nokia a 2,500 concert venue, also in the district on downtown L.A., and Nokia Theatre at Grand Prairie (Texas), a 6,000 seat theatre.