Diddy, Estefan partner for label.

Producer Emilio Estefan and Sean "Diddy" Combs are set to formally reveal the launch of Bad Boy Latino during a party in Miami on Aug. 25, Billboard.biz has learned. The joint venture label, a spin-off from Bad Boy Entertainment, will include music and multi-media operations.

During the Billboard Latin Music Conference in April, Combs unveiled plans to launch Bad Boy Latino as a partnership with Cuban rapper Pitbull.

At press time, it was unclear what role Pitbull will play in Thursday's announcement.