Universal Music Canada and Bell Canada have launched a series featuring weekly interviews and music by the major's artists.

Universal Music Canada and Bell Canada have launched a series featuring weekly interviews and music by the major's artists.

The "Live @ The Orange Lounge" concept kicked off Aug. 24 at Orange Studio in downtown Toronto with a session featuring Universal/Black Smith Entertainment singer Divine Brown. This will be followed by performances with Jann Arden, the Marble Index and David Usher.

Bell is offering the sessions across all its consumer product lines, including the Bell ExpressVu satellite television service, Internet service provider Bell Sympatico and via Bell Mobility on mobile phones.

Songs from the series are being made available online at the Sympatico Music Store. Additionally, fans can purchase original Universal tracks by the showcased artists as ring tones on their Bell Mobility mobile phone.