In a strategy to raise consumer awareness of new titles, German record companies have decided to shift their release schedules to Friday instead of Monday.

In a strategy to raise consumer awareness of new titles, German record companies have decided to shift their release schedules to Friday instead of Monday.

The proposal, first mooted by German music industry trade group BPW, comes into effect from Sept. 23. Retailers and the recorded music sector have agreed on the proposal, which will be implemented by the majors and many independent labels and retailers nationwide.

The release-date change would allow retailers and labels to maximize weekend sales of new releases, according to Alexander Maurus, Warner Music G/S/A managing director of marketing and chairman of the BPW's chart and marketing committee.

While unveiling today (Sept. 2) the motto "Friday is music day", Maurus said "it is our aim to establish Fridays and Saturdays as the days for music in Germany."

As a result of the move, the national sales charts will be published on Thursday instead of Friday.

Germany's sales charts are compiled by Baden-Baden-based Media Control GfK, based on over-the-counter sales.