Ads to kick off on NFL's Monday Night Football.

Paul McCartney and Fidelity Investments have entered a marketing pact that includes tour sponsorship and a major advertising campaign.

The ad push will debut with a 30-second tv spot during the first half of ABC's Monday Night Football game that kicks off Thursday (yes, Thursday) Sept. 8 between the Oakland Raiders and the New England Patriots. Sir Paul's 11 week sold out U.S. tour, co-sponsored by Fidelity, launches Sept. 16 in Miami.