Industry forum held Sept. 23.
Roger Wright, the controller of British public broadcaster BBC Radio 3, has invited members of the U.K. music industry to a forum to discuss how to make music more accessible to the public.
The session will take place at the BBC’s Broadcasting House in London on Sept. 23.
The move follows the unexpected success of a downloads trial that offered the live performances of Beethoven’s complete symphonies via the BBC Web site during June and July.
The performances, by the BBC Philharmonic orchestra, were available for free, but attracted 1.4 million downloads.
“The remarkable number of downloads has already sparked a healthy debate about the place of classical music in the digital world,” Wright says. “We hoped this trial would give us an idea of audiences’ demand for radio downloads and it’s certainly done that.”
His initiative is also supported by the BBC’s director-general Mark Thompson, who spoke about the BBC’s new-media ambitions to offer archive programming and other content via a new digital player tentatively called MyBBCPlayer, at the annual Edinburgh Television Festival on Aug. 27.
As previously announced, Universal Music International recently struck a deal to exploit some of the BBC’s extensive music archive.