Warner Music Germany and Hamburg-based independent distributor Soulfood Music Distribution are to launch a sub-label which will handle the marketing, promotion and distribution of emerging Warner acts

Warner Music Germany and Hamburg-based independent distributor Soulfood Music Distribution are to launch a sub-label which will handle the marketing, promotion and distribution of emerging Warner acts primarily in
the rock, urban and progressive genres.

"The purpose of the joint-label is to combine the major and independent structures to make it easier for selected young and innovative bands to enter the German market," comments Bernd Dopp, chairman/CEO of Warner Music Germany, Switzerland and Austria

The sub-label's official launch date and brand name will be unveiled in the coming weeks. Terms of the deal were not disclosed.