Cingular Wireless and Billboard have joined to offer the new Billboard Mobile wireless music application to Cingular subscribers exclusively through Oct. 25. The Billboard Mobile service, created by B

Cingular Wireless and Billboard have joined to offer the new Billboard Mobile wireless music application to Cingular subscribers exclusively through Oct. 25.

The Billboard Mobile service, created by Billboard’s partner mForma, is a multimedia music discovery, preview and ringtone download application. It includes access to Billboard news, reviews and charts from Billboard.com, updated in real-time.

Features include personalized content delivery, music/artist news, album reviews, tour/concert dates and ticket information, and artist and album information all written and compiled by Billboard’s global editorial team. It also includes a full image gallery, music samples and custom music-related mini games and music trivia.

The service allows users to customize the experience to their liking. For instance, users can request a weekly SMS alert with a listing of the top 5 songs of the week, with links to buy the ringtone for each. Ringtones are searchable by artist, genre, song or album name, or select songs directly from Billboard’s charts.

“Billboard Mobile provides an incredibly fun and useful way for our customers to truly experience the world of music directly from their Cingular phone,” says Jim Ryan VP of consumer data services for Cingular Wireless.

Users can download a free version of the Billboard Mobile application to browse the most popular Billboard charts and to sample and purchase ringtones. Both polyphonic and master recording ringtones are available, for $2 and $3 respectively. Those who want the full-featured application will pay $4 a month to access the news, tour date finder, games artist info and other services.

Cingular will promote the new service via prominent placement on its mobile phone service portal. Billboard, meanwhile, will promote the service via its online, print and other media interests.

“Our collaboration with mForma has yielded an incredibly rich, fan-driven multimedia music service that we ar very proud to have our name on,” says John Kilcullen, president and publisher of Billboard.

Billboard executives say the application will eventually include the ability to buy and download full song to the mobile phone, once carriers introduce these services. Billboard is working with both mForma and other wireless carriers to extend the service to additional wireless subscribers once the Cingular exclusive period ends.