The press blitz of supermodel Kate Moss' illegal drug use created a negative impact on her endorsement deals with Burberry and Chanel. With this news, we cannot help but wonder what the implications f

The press blitz of supermodel Kate Moss' illegal drug use created a negative impact on her endorsement deals with Burberry and Chanel. With this news, we cannot help but wonder what the implications for "branded" artists and mucisians who might find themselves in a similar situation. Read Michael Paoletta's column.