Colleen Ironside in charge of pan-Asia booking.

Live-music company Clear Channel Entertainment launched its Hong Kong office today (Oct. 4) with the appointment of Colleen Ironside as the group's senior VP of pan-Asia booking.

Ironside, formerly managing director of Hong Kong-based Live Limited, will be booking international and local acts for live performances in the Asia-Pacific region. She reports to Thomas Johansson, chairman of Clear Channel International in Stockholm, Sweden.

The move marks CCE's first initiative to develop content in the emerging Asia and Pacific Rim markets.

The Hong Kong office will act as a base for numerous promotional activities involving local and international artists, according to CCE.